Who We Are

Sportmaster Lab is an IT company within the Sportmaster Group of Companies

2 000+ employees

300+ IT systems

60+ product teams

200+ products

Information correct as of the end of June 2023

We develop flagship products

Sites driving sales Back-office Mobile apps Services In-house products for employees Platforms

SM Lab follows flexible practices such as Agile and DevOps. We are currently scaling our product teams.

We are transforming our business processes through digitalization while creating innovative technological solutions for retail.

Customers from 7 countries speaking 7 languages

Kazakhstan

Belarus

China

Russia

Kyrgyzstan

Armenia

Uzbekistan